• Santa Rosa County's July Tourism Insider

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    August 05, 2024
     
     
    Tourism Insider
    July 2024
    Can you believe we're already halfway through the year? Time flies when you're having fun—and speaking of fun, we hope you had a fantastic 4th of July! The firework show was truly spectacular this year, drawing crowds from near and far to witness the dazzling show.
    As the sky lit up with patriotism, our team was busy transitioning into planning mode for Fiscal Year 2025. We're excited about the opportunities ahead and eager to collaborate with each of you to make the upcoming year even more successful.
    Stay tuned for updates and announcements in the coming months as we continue to enhance our offerings and provide unforgettable experiences for visitors to our destination!
     
    Warm Regards,
    Tourist Development Office
     
     
    Destination Dreams
    National & Regional Pitching Opportunity
    We concluded our summer campaign promoting Navarre Beach as a top family getaway and included it in Florida summer getaway roundups. For fall, we're highlighting attractions like glamping at Coldwater Gardens, Boo at the Zoo, Spooky Sharks School, and Holland Farms Pumpkin Patch and Maze. Based on trends, our pitches will focus on solo travel, outdoor adventures, health and wellness, and family-friendly activities, aiming to attract diverse visitors to Navarre Beach.
     
    Want to be part of the spotlight? Share your story with us!
    This opportunity is available for the month of  August.

    Send details to:
    Alex Hurley - ahurley@paradiseadv.com
    Emma Franz - efranz@paradiseadv.com
    Monica McBrien - Monica@santarosa.fl.gov


    Let's make waves together!
     
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    Experience Thrills at Splash RV Resort!
    Splash Into Adventure!
     
    Experience ultimate relaxation and adventure at Splash, a premier full-service RV resort just minutes from pristine beaches. Nestled in a serene setting, Splash seamlessly combines the excitement of a water park with the comforts of a top-tier resort, making it ideal for families and travelers alike.
    Splash features an array of attractions to delight guests, including thrilling water slides and convenient on-site dining options. Year-round events ensure there's always something new to discover and enjoy.
    For a unique stay, Splash offers charming covered wagons and cozy cottages amidst picturesque surroundings. Spacious RV sites cater to travelers seeking comfort and convenience on their journeys.
    Whether unwinding poolside or embarking on an adventure, Splash provides the perfect backdrop for a memorable vacation experience. Discover why Splash is more than just a destination—it's an opportunity to create lasting memories.
     
     
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    Upcoming Events at Splash
    Come Stay and Cheer for your Team!
    an aerial view of the pier with a city in the background
     
     
     
    Q3 Insights
    April- June 2024 Update
    The Spring 2024 tourism data from Q3 offers valuable insights into visitation trends. We've seen a notable influx of out-of-state overnight travelers, particularly from TDO's target markets. The Market Index links website traffic, visitation, and expenditure, providing a comprehensive view of market performance. Additionally, the data on visitation patterns highlight speak travel times, which aids in efficiently allocating resources. The impact of digital content on visitor behavior is also clear, as demonstrated by the engagement metrics from our website content. For a detailed analysis of these trends, download the full report.
     
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    Partner Opportunity: Vacation Guides
    Pick Up This Friday
    We have received the 2024 Vacation Guides. If your business would like to have some to give out to visitors, please reach out.
     
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    Mark Your Calendar
    Join Us for Events
    Explore our calendar of upcoming events and activities. This comprehensive resource will help you and your guests plan your itinerary accordingly, ensuring you don't miss out on the excitement and experiences Santa Rosa County has to offer!

    Additionally, if you would like a downloadable PDF version of the events or need further assistance, please feel free to contact Monica at Monica@santarosa.fl.gov.
     
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    Guide to Navarre Seashells
    A New Shelling Spot
    Navarre Beach, a seashell lover's paradise, offers a thrilling treasure hunt experience. Our guide will give you the know-how to spot, gather, and keep a variety of shells. Just ask Abby Schmitt, a digital artist who uses broken shells from Navarre Beach in her art, highlighting that it's a prime location for shell enthusiasts.
     
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    Have questions? Reach out to our team.
     
     
     
    Julie White
    Executive Director
    julie@santarosa.fl.gov
    Monica McBrien
    Assistant Tourist Development Director
    monica@santarosa.fl.gov
     
     
     
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    Contact:
    Julie White, Director TDC
    julie@santarosa.fl.gov, (850) 981-8900