Overcoming Videophobia: 5 Myths BUSTED

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Overcoming Videophobia: 5 Myths BUSTED

SEPTEMBER 3 2024 | TUESDAY

10:00 AM - 11:30 AM EASTERN

9:00 AM - 10:30 AM CENTRAL

Learn how to overcome common video fears and effectively use YouTube to market one’s business. Edie shares her personal experiences and struggles with being on camera and how she eventually embraced video creation to enhance her professional visibility and outreach.

She meticulously addresses common fears associated with video production, such as fear of imperfection, fear of being judged, and the technical aspects of creating videos. Her presentation is tailored to help entrepreneurs and business professionals who might be excellent in their respective fields but hesitate to use video as a tool for growth. By debunking myths associated with video creation and providing practical solutions like utilizing simple tools and understanding the benefits of YouTube, Edie aims to empower her audience to use video confidently to expand their reach and attract more clients. The primary focus is on practical strategies for leveraging YouTube as a powerful marketing platform without incurring significant costs or needing extensive technical skills. Edie emphasizes the long-term benefits of consistent video content that includes greater exposure on search engines, the ability to build robust email lists, and the generation of passive income through affiliate links and sponsorships. This presentation benefits not only those new to video marketing but also those looking to refine their strategies and overcome personal apprehensions about video content creation.

Meet Our Presenter:

Edie Clarke is a remote video producer and video marketing strategist. In 2013, she opened Virtually In Sync where she provided video editing services primarily to speakers for their reels before eventually branching out to include video marketing, strategy consulting and virtual video production services while working with service based entrepreneurs like coaches, course creators, authors, strategists, and speakers.

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SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for more than 50 years.

Because our work is supported by the U.S. Small Business Administration, and thanks to our network of 10,000+ volunteers, we are able to deliver our services at no charge or at a very low cost. Find out more about our mission, vision and values.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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